There is a lot of money to be made selling to desire. Marketing is essentially the science of identifying wants and finding a way of selling to them. Good products deliver on their promise. Poor products don’t.
But that doesn’t stop unscrupulous marketers from selling those products, nor from pretending that they solve problems they don’t actually solve or meet needs they don’t actually meet.
The pure marketer will ignore the truth and sell to the market’s existing perceptions. This is indeed the easier route, and the one that will make the most money. It is a dishonest route, however.
If you know the truth about what is important, you should say the truth. Perhaps gently, being mindful of the existing perceptions, but still telling the truth.
In trading, the vast market consists of neophytes who are looking for magical answers to make lots of money quickly and with little risk. They want specific ideas. They want to be told exactly what to do. Those looking for such things will not find them. They will not be successful as long as they continue to favor the easy over the truth.
It is easy to sell to the desires of these newbies. Indeed, a sizable portion of the industry does just that. But this is wrong.
Those who will be successful traders seek the truth and reality. The stock market doesn’t care about what you think. Gold doesn’t care what you want. The commodities markets behave the way they do without concern for your desires and wishes. Master traders look for what is actual. They are not afraid to confront the reality.
Trading is hard. There are no sure things. Learning specific methods from a book will not help most people. There are countless reasons.
The answers are out there. You can find them. If you keep your eyes open, pay attention, and learn humility.
Trading From Your Gut
Way of the Turtle
Inside the Mind of the Turtles
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Curtis, this is how the market works… and this is the reality of the market…
Truer words are rarely spoken, Curtis. Would that more people would take the time to learn *how* to think instead of expecting to be told *what* to think. The latter makes for dumb sheep, and it’s hard to believe those asking for it really want that for themselves, but — there you go, it’s how it seems to be indeed.